During 2013 Apoteksgruppen rebranded and changed their logo and graphic profile. Focus manufactured and installed signs for 155 new drugstores – from Gällivare in the north, to Borrby in the south. The new logo has taken one of the emerald shapes from the old profile, enlarged it, and added the text apoteksgruppen within the shape. The signs look the same, where white letters in relief are mounted on to an emerald shaped box with angled sides. It is all lit, forwards and sideways. We also added a lighter outline where front and sides meet, to further enhance the emerald shape when the sign is lit.